Los Angeles, 18. Oktober 2010, The first event of the recently launched networking initiative for the solar industry in the United States, “Joint Forces for Solar“, brought together more than 100 US installers as well as vendors from the international PV business world. The “US Photovoltaic Intelligence Breakfast Briefing Forum” was organized by EuPD Research as a side-event during Solar Power International and took place at the Town & Gown Ballroom of USC in Los Angeles, CA. The event was sponsored by Intersolar North America and SEMI PV Group.
“The event which was planned as a kick off to an ongoing series of networking events over the next month not only attracted a huge number of participants from all along the value chain but also formed the ideal setting for interactive discussions and a lively exchange of ideas”, noted Markus A.W. Hoehner, CEO of the leading PV market research institute EuPD Research and initiator of the Joint Forces for Solar. In addition to the SEMI PV Group and Intersolar North America the event also enjoyed the support of AEE Solar, CalSEIA, Evergreen Solar and Solar World California.
After the get-together in form of a mutual breakfast the event proceeded with several in-depth expert speeches giving an “Overview of the US Photovoltaic Market” and providing “Insights into the US Downstream Market – California”. These presentations were ensued by the highlight of the event: a round table discussion with top executive panellists. The speakers comprised of Sue Kateley (Executive Director, CalSEIA), Matthew Woods (Vice President and General Manager, AEE Solar), Barrett Silver (Director of Sales, Evergreen Solar) and Markus A.W. Hoehner (CEO, EuPD Research).
The Joint Forces for Solar Initiative is aiming to accelerate the growth of the PV Industry and has already planned a series of follow-up events. The initiative combines three main tools:
Information and Data-Based Arguments
Information is the key success factor for creating transparency, raising awareness and securing investment. In order to step up their investment in PV, market participants need uncomplicated access to information. Furthermore, data-based arguments facilitate governmental support and optimize business (entry) strategies.
Public Relations & PV Promotion
Information compiled as well as the resulting data-based arguments are ideal for the promotion and communication of the benefits of PV technologies. Hence, transparency and awareness are increased which will bring about enhanced government support.
This initiative nurtures and grows business relations whilst creating a sustainable infrastructure. It unites key players along the value chain from producers to installers and finally to consumers in order to better meet the needs of the PV community by maximizing the potential opportunities the industry has to offer.
Source: Joint Forces for Solar Initiative